Standard Chartered launches the Goal Programme in Soweto reaching 10 schools

Three years since the launch of Goal in Tshwane, Standard Chartered announces that it is extending its award-winning girls’ empowerment programme Goal to Soweto

  •  To date, the Goal programme has reached over 6 000 girls and the Tshwane and Soweto programmes will reach 46 schools and over 3000 girls this year
  • The launch in Soweto was attended by Amanda Dhlamini, former Banyana Banyana captain, Bafana Bafana Coach Ephraim “Shakes” Mashaba and actress Hlubi Mboya

Johannesburg, 24th April 2018Globally, the issue of gender equality is one that cannot be ignored. South Africa is ranked 15th out of 144 countries worldwide when it comes to promoting and addressing issues surrounding gender inequality, according to the 2016 WEF Global Gender Gap Report.

It is for this reason that, Standard Chartered launched the Goal programme in 2006.  By the end of 2017, we were in 20 countries including South Africa. We first launched in Tshwane in April 2015 and since launch in 2015, our Goal programme has reached over 6000 girls. Our target for 2018 is just over 3 000 girls between Tshwane and Soweto

The primary purpose of this initiative is to empower and equip adolescent girls from low-income families with confidence, knowledge and skills, affording them the opportunity to fulfil their economic potential in the future using a sports-based play model to deliver education and skills on key subject areas ranging from communication, health to understanding how to save money.

As a bank, one of our top priorities is to improve the gender balance in the business. For this to happen, we need to start by preparing girls from their formative years so they develop a solid foundation to enable them to have a better chance of embarking on a career in the future.  Educating girls and giving them tools to shape their own future both have a huge impact and effect on communities and societies,” says Geraldine Matchaba Standard Chartered’s Head of Corporate Affairs, Brand & Marketing.  “

Liana Laubscher, Director of Altus Sport said, “We welcome this expansion of the Goal initiative to Soweto. The programme is working very well in Tshwane and has benefited a lot of girls and we are delighted that it’s now extending to Soweto as it goes  a long way in focusing on the well – being of adolescent girls which is in dire need in South Africa.”

The WEF 2016 Gender Gap Report further explains that gender equality is not only a social but an economic imperative. The report states that 3 out of 10 people employed in the country are females even though they are the majority gender. If women do not fulfill their economic potential, global economic growth suffers. It was found that various factors play a part in preventing women from achieving gender equivalence in the labour market, including cultural bias, lack of education, disease, poverty and gender-based violence.

The Goal programme is implemented and delivered in schools and communities, and the curriculum is based on training modules, with play-based learning and sport at the core. Modules cover financial education, communication; hygiene and life skills that collectively seek to empower and raise the confidence of young adolescent girls.  An additional module was introduced in 2017 which provides practical experience on employability and entrepreneurial skills.

Former Banyana Banyana captain Amanda Dlamini was one of the speakers at the launch in Soweto along with Actress Hlubi Mboya who is very involved with children in the community and their empowerment. Also in attendance was the national team coach, Ephraim “Shakes “ Mashaba.

For further information, please contact:

Geraldine Matchaba

  • Head of Corporate Affairs
  • Standard Chartered Bank South Africa
  • Tel: +27 11 291 8292/ 063 251 8573
  • Email:

Standard Chartered

We are a leading international banking group, with more than 80,000 employees and a 150-year history in some of the world’s most dynamic markets. We bank the people and companies driving investment, trade and the creation of wealth across Asia, Africa and the Middle East. Our heritage and values are expressed in our brand promise, Here for good.

Standard Chartered PLC is listed on the London and Hong Kong Stock Exchanges as well as the Bombay and National Stock Exchanges in India.

For more information please visit Explore our insights and comment on our blog, BeyondBorders. Follow Standard Chartered on Twitter,LinkedIn and Facebook.

Altus Sport

 Altus Sport is a locally registered NGO based in Tshwane, South Africa and has 21 years experience utilizing sport and life skill values to develop youth. Altus Sport is dealing with global partners such as FIFA Football for Hope, NIKE, GIZ and Streetfootballworld in Berlin.  Altus Sport is recognized by provincial Departments of Education, Gauteng Department of Sport and Tshwane Metro Municipality Sport Department.

Altus Sport works in developing townships and rural communities where poverty levels, crime, HIV/AIDS prevalence and unemployment are high. It focuses on the empowerment of unemployed youth to become youth sport leaders. After capacity training the youth sport leaders go back to their communities where they implement Altus Sport’s programmes sustainably.  The youth sport leaders are also trained for potential employability, event management, Olympic Education and mass sport participation.  Basic sport coaching includes athletics, hockey, tag-rugby, volleyball, netball, street soccer and cricket.


Through a combination of sports and life skills training, Goal aims to empower and equip adolescent girls with the confidence, knowledge and skills they need to be integral economic leaders in their families, communities and societies.

We partner with global development organisations, who are experts in developing confidence, leadership and teaching life skills to adolescent girls. The girls play basketball, football, netball or volleyball, depending on the local game of choice. The girls learn key life skills, including how to stay healthy and manage their money.

Goal was first launched in 2006 as a pilot in Delhi and reached 70 girls. Since 2006, Goal has reached over 385 000 girls across the Bank’s global footprint. By January 2019, we aim to have reached a total of 600,000 girls since the programme’s inception.

Goal is active in over twenty countries in Africa, Asia, the Middle East and Latin America.